The short answer is that SEO is very effective not only in generating traffic, but also leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine result pages), rankings, and organic traffic. SEO pays off if you have the right strategy and work with a partner who knows how to get results.
Around 93% of online experiences start with a search engine, and the closing rate for SEO leads is much higher than that of traditional marketing. Therefore, SEO provides an impressive return on investment (ROI). To answer the question, yes, SEO is a valuable investment and worth it. You're creating an asset for your company by investing in SEO.
SEO is often worthwhile in this case because you can create content that teaches search engines how to solve their problems with the help of your product or service. Ultimately, the amount of time needed to see the results of SEO services depends on the strength of your competition and how advanced you are in optimizing your overall web presence, both on and off the page. A good SEO provider will be able to demonstrate their experience and be transparent about their methods and results. SEO allows you to attract more specific traffic from users who are actively searching for your product or service.
However, it's often a better option to employ a combination of PPC and organic marketing, since SEO can take a long time to get results. If you need more information for your research, you can take it to the next level with the features offered by premium SEO tools. So is SEO worth it? If that quality of your visitors is important and you want to convey a better sense of trust, then yes, SEO is worth it. If you've been doing SEO in a particular way, Google changes its algorithm so that it no longer values certain ranking factors you were focusing on, you could lose a substantial number of rankings.
PPC is a digital marketing lead generation channel that you can choose to use instead of SEO, but there are others as well. If traffic speed is a big concern for you, SEO may not be the best route to take initially. Put your numbers in the formula above and compare your answer with your SEO agency's quote to estimate your ROI. This can be difficult when you want to measure if SEO is worth it for your business, but you really need to give it a fair chance to work before throwing in the towel.
One of the reasons most website owners choose to focus on search engine optimization (SEO) instead of paid advertising is because of the long-term benefits that come with it.