The idea behind keyword density is that for Google to understand what the page is about, a certain percentage of the text must consist of keywords. In the worst case scenario, it was suggested that up to five percent of the text match the target keywords exactly. Which is approximately once per sentence. Play it safe and use a dedicated SEO content editor to determine the optimal use of keywords for each given topic.
The publisher will also warn you about the risk of penalty if you exaggerate the use of keywords. There is a persistent idea within the SEO community that a page must have a minimum number of words to reach the top spots. A couple of years ago it was 1000 words, then it went up to 2000 words, and I think we've decided on 1500 words, for now. There have also been some studies that show that long-form content tends to offer up to 77% more backlinks than short-form content.
While there are some convincing facts about the length and classification of content, as usual, the correlation does not imply causation. What really matters to both users and search engines is that the content is complete. For some subjects, it could mean 500 words, while for other topics it could mean 10,000 words. Trying to cover any of those topics with exactly 1500 words would result in poor quality content and, consequently, a poor ranking.
While Web 2.0 backlinks are useless for SEO, they still make sense for traffic and content promotion. Having a secondary blog, a presence on a panel discussion, or an active social profile are valid strategies for distributing your content and driving traffic back to your website. In addition to that, some Web 2.0 websites are becoming search engines in their own right. Nowadays, people search YouTube, Quora, Reddit, or Instagram the same way they would search on Google.
Being present on these platforms is also a type of search optimization. Old practices will no longer work and could instead entail enormous penalties. In this scenario, keeping up to date on all the updates to Google's search algorithm is the only way forward. Second, the AMP conversion has had mixed results in the SEO community, and many users eventually returned to non-AMP websites.
Google's John Mueller says he doesn't think search engines will advance to the point where SEO will become obsolete. SEO marketers should structure their websites to remove all duplicate pages with similar titles and synthesize them into a supremely authoritative page. These companies offer very cheap SEO because they use automated tools and spam links, which can be very risky for your website on today's Google. But there are other, often more important, metrics that we need to consider when evaluating SEO campaigns.
As an SEO marketer, one of the most important things you can do is to routinely bring your strategies to light to make sure they're still doing everything you need. The SEO Queen is an SEO professional, e-advertising planner, podcaster, writer and violinist. Although there have been numerous changes in the way SEO is practiced now, to say that it is dead would be a serious mistake. Whether you started with technical or content SEO, it's likely that the SEO job has become much more complicated than when you first entered the game.
However, there are still many so-called “SEO companies” that practice bad practices, such as social bookmarking, spam and marketing with “hilarious articles”. Nowadays, teamwork, site architecture, client-side rendering, JavaScript, dynamic rendering, pre-rendering, painting with more content, delay in the first entry and cumulative design change are topics that SEO This publication has given you an introduction to the relevant elements for SEO that should form your marketing strategy. It addresses a common concern shared by members of the SEO industry, and that is that machine learning will be so advanced that Google will understand websites without any additional optimization. .