If you're considering a career in SEO, a good understanding of your earning potential will be crucial to charging a fair price as a freelancer and finding out your worth in job interviews for permanent SEO positions. In the end, we hope that you have a clear idea of the employment and salary landscape of the SEO experts you are in, and that you have the confidence to demand a salary that is worthy of your training, skills and specialized knowledge. The field of SEO has received significant attention over the past decade, as companies and organizations see the very tangible benefits associated with results from high-ranking search engines. It is now widely accepted that companies or individuals looking to compete in almost any niche require an SEO strategy to differentiate themselves from their competitors.
Because of the results that companies have obtained from investing in search engine optimization, SEO specialists are in high demand. The skills, knowledge and experience needed to excel in this field have also been valued more widely, raising salaries and further reinforcing the demand for people with the right experience. Within the marketing team, the SEO specialist works closely with content creators to create content that takes into account the relevant and most searched keywords in that particular field. By developing content in this way, the marketing team can be sure to attract their target audience to their website, responding to their queries or concerns with high-quality content, before guiding them to products that solve their problems.
If you're looking to start a career in search engine optimization, this is a career that promises considerable variety, growth and longevity. Determining how well paid a profession is globally can be difficult, due to variable factors such as location, cost of living and company size. In addition, since SEO is still a relatively new field, an SEO specialist's budget can vary significantly from company to company. This factor is likely to depend on the impact that SEO has already had on that organization's traffic, knowledge, and growth.
However, over time, salaries for this position are likely to reach a more consistent level as the impact of SEO is further recognized. For those considering a career in SEO, it's a good idea to do some basic research on salaries and the cost of living in your area, and compare salary offers from different companies. This knowledge will provide you with a solid reference point that you can draw on when you go to your first interviews in the field and will give you the confidence to ask for an SEO salary that not only reflects your skills and experience, but is in line with equivalent jobs in your location. The goal of an SEO specialist is to help your company or client position themselves according to the keywords, phrases or terms that, crucially, support the organization's main business objectives.
A specialist can work in a marketing team, for an agency, or work as a freelancer, as a consultant, or on a short-term basis. The role of the SEO manager is to organize and manage a company's SEO research efforts to influence and guide the digital campaigns of the digital marketing team. This research will also be used to inform the text on the company's website, social media pages, and any other classifiable, public-oriented content. Although an SEO manager is likely to have the same objectives as the marketing manager: to generate awareness, reach the public and increase sales, the SEO manager will come from a more technical background and will use this knowledge to inform SEO strategy and marketing campaigns.
As the job title suggests, the SEO strategist is primarily concerned with designing, coordinating and implementing an SEO strategy as part of the digital marketing team, or for individual clients as freelancers. The function is to analyze previous campaigns and investigate changes in search engine algorithms to ensure that future campaigns can be optimized for maximum effectiveness. SEO analysts work with (or within) an organization to increase the amount of relevant traffic to their website. They do this by analyzing website performance data and staying up to date on ever-evolving SEO trends.
The digital marketing team will use research conducted by an SEO analyst to adapt the company's content production, website, blog and social media posts to reach and convert more customers. An SEO executive, a position typically offered to those with significant experience in managing SEO and digital marketing, leads and manages the SEO team to identify the techniques and strategies needed to increase traffic to a company's website. Let's take a look at the differences in average salaries for a variety of SEO jobs in some of the world's major cities. The number of years you have worked in a particular industry or position will be taken into account when a recruiter or prospective employer makes a salary offer.
At the lower end of the salary spectrum will be those new to the field, but salaries tend to increase significantly over time as new skills are added and experience is accumulated. We hope that our SEO salary guide has provided some clarity on both positions in SEO, as well as the salary you can expect to earn with your level of seniority and experience. You must also have a clear idea of salaries in the field, both nationally and internationally. Before applying for your first positions in SEO, be sure to do your own research on salaries in your area for similar (or equal) jobs, as this will give you the confidence to apply for an SEO salary that reflects your skills and worth.
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Her writing covers a wide range of topics, but in particular she likes to explore ideas about education, employment and women in the workplace. She is also a published poet and an enthusiastic disco dancer. CareerFoundry is an online school for people looking to switch to a rewarding career in technology. Select a program, contact an expert mentor and tutor and become a designer, developer or analyst ready to work from scratch, or we'll give you your money back.