That said, sites that indulge in SEO practices that Google considers to be spam may face a drop in rankings. In most cases, the SEO strategies that the website used to rank in the SERPs are counterproductive, and in other cases, Google finds a better site that offers higher quality content as a substitute. SEO communities are full of discussions about the update, as many websites were affected by the algorithm update. Matt Cutts confirmed that this was a relatively new development for Google, although many SEOs had long suspected it would happen.
Danny Sullevan wrote in one of his tweets that SEOs should probably stop sowing fear about extensive major updates and try to reassure website owners about the positive side of them when they make their website follow best practices. Within the SEO community, many SEO forums were arguing that Google was postponing the update due to COVID. Although Google hasn't confirmed this, MozCast recorded extreme temperatures of 108° and a drop in the local prevalence of packages, and the local SEO community saw a significant reorganization in package results. Google shook up the world of local SEO with an update that drastically altered some local results and changed the way they handle and interpret location signals.
After a two-month break, the SEO community prepared for another update to Google's Broad Core algorithm. Therefore, from time to time there is an update for marketers and digital companies to improve the SEO, ranking, content, and more of their website. There is a lot of talk in the field of SEO about a major change in website ranking during the second week of November. You can guess why they were searching for long keywords and why SEO had such a keen view of those keywords.
We've got you covered with authentic SEO strategies that have already been successful in more than 1000 companies. While it was expected to take between two and three weeks, the news that this algorithm update was completed in just six days surprises the SEO community.