SEO isn't dead, it's just changing. SEO is still alive and well. It's as relevant today as it's ever been. In any case, it may be even more important.
One thing remains the same: SEO is made up of a bunch of tactics that, if you use them, will help you rank better in search engines. It's just that the tactics you should use have changed, because what search engines value has changed. It's up to us to keep abreast of rapidly changing trends and to remember that, ultimately, the goal of search engines is to offer the best possible experience to the end users who search. If you have that goal in mind in your SEO strategy, you'll probably make good decisions, even if you're not fully up to date with all the nuances of search engine algorithms.
In the midst of all these emerging technologies, SEO might seem like a classic wagon trying to compete with a 10-second hot hatch in an endurance race. However, SEO isn't old school yet, and the truth is, it never will be. Although some SEO tactics that were effective in the past have stopped working, SEO continued to evolve. It is constantly being reinvented to try to better adapt to user intent, eliminating ineffective and spam tactics for the better.
SEO strategies usually include several tools, such as SEM RUSH and others, and publish informational content aimed at those keywords. A look at Google Trends for queries such as the SEO agency and the SEO consultant shows a notable upward trend. Good SEO content will speak the same language as your audience and feel less intrusive than a sponsored search. Thanks to constant updates to Google's search algorithm, the entire field of SEO is undergoing rapid evolution.
Most SEO agencies don't have a knack for research, and what worries them least is the change in Internet users' behavior and what drives them. In the past, SEO success was measured by whether or not you ranked high on the first page of Google. This slow approach has proven to be detrimental to the survival of many companies that have fallen victim to the perpetrators who have long disguised them as SEO professionals. Most modern website builders, such as WordPress, Wix or Weebly, incorporate SEO applications that allow you to rank better on the result pages and attract traffic to your website.
Conduct a feasibility study and inform your client about the size of the budget that would be needed to carry out SEO operations in advance. In theory, the longer you have your site, the stronger your domain authority will be (if you're doing SEO correctly). The use of organic SEO is, ultimately, one of the most important marketing strategies for small businesses, mainly because it costs nothing and is therefore a viable and popular option for smaller entities. For example, video used to lack importance in SEO, but websites that use videos now rank higher in SERPs or search engine result pages.
Voice-controlled devices don't work like a manual search, so your SEO content should take this into account. According to Google's search link, John Mueller, search engines will never advance to a point where SEO is not required.