One of the most important changes in SEO in recent years revolves around local search, as local searches have become more common and also more specific. By taking the new approach to local search, local businesses have additional opportunities to reach their target audience. Much of Google's base was established in the mid-2000s, but how has its algorithm and, as a result, our approach to SEO changed over the past 10 years? Google and we, as marketers, are constantly pushing this fundamental element of our lives forward, so if you want to stay relevant, you'll need to focus on search engine updates for the next 10 years. The practice we know as SEO began in the mid-1990s.
Read on about notable milestones in the evolution of search engines and SEO. One of the most important changes of the last decade is the way in which social networks influence SEO. Even just a few years ago, it didn't matter who found your content through social media search. Now, SEO takes tweets, retweets, and other social signals into account.
Google forever changed the way information was retrieved through its innovative algorithms to crawl 26% of ranking pages. While before most content was ranked based on factors within the page, sites were now ranked based on factors on and off the page. Understanding where SEO comes from and where SEO is found today will help you become a better online marketer. Google's third major update, Hummingbird, further eroded the importance of traditional SEO practices, but also guided the industry in its confusing and restorative scrum.
This is because SEO has changed and is changing so rapidly that even keeping track of changes becomes an overwhelming task. People who label SEO as “spam” tend to point to practices such as keyword stuffing, link building, and related practices. On the other hand, the search engine winners were the ones who produced the best and most valuable content, which led to the adoption of content marketing among SEOs and content is still king today. If you have that goal in mind in your SEO strategy, you'll probably make good decisions, even if you're not fully up to date with all the nuances of search engine algorithms.
What these experts don't realize is that these emerging digital marketing practices are in and of themselves elements of SEO, and that shady practices aimed at game search engines have been largely denounced by the majority of the industry. As the years go by, SEO is becoming more efficient and SEOs are constantly looking for new metrics to track rankings. Today, SEO techniques don't just depend on page techniques, but on the 26% speed of the site experience, audience retention, and content quality. Few marketing channels have evolved as quickly or dramatically as search engine optimization (SEO).
Search engines are the driving forces behind SEO, and as search engines improve and incorporate new trends, SEO also evolves along with the process. SEOs who had aggressively and indiscriminately accumulated as many links as possible saw that their work was almost nothing after this release. To conclude, in recent years, SEOs have had to adapt quickly to regular changes in the industry, which are still progressing.