Go to the post where you want to add a meta description. On the right side, you'll see a box that says: “SEO Description”. Type a meta description in the box that includes the target keyword and is 160 characters or less. Header tags are often used to divide content and make it easier to read.
In reality, around 55% of visitors will only spend 15 seconds at most browsing your content. An important part of audience capture is the use of images. In fact, you can get approximately 94% more views if you use graphics in your articles. Around 48% of people will use a mobile search to find information about a product or business.
This means that you should focus your attention on adaptive and mobile designs. Meta descriptions may not have a big direct impact on SEO, but they can help your customers know what's on a page. In reality, they're not only going to increase the ranking of your site's page on the main search engines, but they're excellent complements to other SEO strategies. Opt for long keywords and key phrases to attract conversion-ready traffic and segment locations based on geography, if necessary.
With the meta description, it's currently a good idea to use less than 160 characters. Use our free tool to calculate your score in less than 60 seconds. Hear from over 863 WebFX clients. The first step in creating high-quality content is to choose relevant keywords and topics.
Do keyword research by searching for terms on Google and seeing what appears for competitors and other websites. You can also use tools like Ahrefs, AnswerThePublic and UberSuggest. The title tag is the most important element of any web page. If you do a “Control + U” on any page, you'll see the title tag in the source code.
You want to make sure that you only have one title tag per page. What you put in the title tag is basically how Google decides what will appear in search engine results. This is another code snippet that you have in the header of a page. You only have one of these.
This is a description of the page. You can explain what the page is about in more detail. Many companies skip this and end up duplicating the meta description content of their home page on every page. In Google Search Console, they tell these companies that there are a lot of duplicate descriptions.
It doesn't affect your search rankings and it's not a big problem, but you're ruining your chance to take advantage of free advertising. An important basic aspect is how internal links and anchor texts work. On any website, you'll have links to any content. This is what the code for any link looks like.
This can go to a link on your site or a link to another website. Another important thing is that the content nested by this tag is the anchor text. In the example above, “This is a link to my website. It's the anchor text.
The words in the anchor text are a very important thing that search engines pay attention to. It helps them figure out what that page is going to be about and they use it in their algorithm to understand what your entire site is about and what pages they should offer to their users. A lot of people use keyword stuffing in this to manipulate it. Remember to make internal links and anchor text natural and usable.
It's important because if you have a lot of web pages with similar content, you can tell Google that the only page they should pay attention to is a certain page. This is a good way to stop duplicate content. This is also important for distributing your content, since you can make the people who distribute it use this tag in the header of the page that is removing you and pointing to you as the original source. In essence, canonical tags are useful for establishing a preferred URL for your content.
Page titles are usually wrapped in an H1 tag. That's probably why including your keyword in the title has always been conventional SEO wisdom. For example, the main target keyword of this post is “SEO outsourcing”, but the title is “How to Outsource SEO” (Simple Framework). On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic.
I learned a lot of things from your blogs, which are very detailed but easy to understand for beginner and intermediate SEOs. While it can help with your SEO, the key to image ALTs is that it provides a positive user experience for users of all skill levels. On-page SEO (also known as “on-site SEO”) is the practice of optimizing website content for search engines and users. Now that you understand the different elements of page SEO, let's look at the steps to audit and improve your on-page SEO.
This is because readable text is easier for Google and for users to digest, which is ultimately good for. For example, this SEO checklist post is classified as the featured snippet of the keyword “SEO checklist”. But if you're on a marketing team with beginner and intermediate SEO knowledge, what do you need to know to launch your first successful SEO campaign?. You should treat this SEO template for the page as a living document that will help guide your SEO strategy over the next few months (or years).